Before we get the ONE THING you must do before you start with Facebook Advertising, let me first ask
“Are you using Facebook Advertising as part of your online marketing strategy?”
Yes. Good job, keep going then.
No. ARE YOU CRAZY!?
Facebook is one of the biggest innovations on the web over the past decade. Despite the plethora of social media platforms, Facebook is STILL the largest social media site with over 1.23 billion daily and 1.86 billion monthly active users globally.
And with developments in Facebook Live and Facebook TV just announced (Feb 2017) they are set to continue to dominate the social media space.
Aside from the large audience, you also have a lot of control over who sees your Facebook Ad. If you want, you can target people who eat vegemite sandwiches, because Facebook is about the person, what they’re interested in, what they’re not interested in, what books they read, movies they watch, people they follow, apps they use, conferences they attend, TV shows they watch and on and on.
Facebook collects around 100 data points on users, which many would consider this scary – I consider this OPPORTUNITY for business.
The targeting and relative affordability are what makes Facebook such a great platform to advertise on.
BUT, no longer can you rely on organic reach to get your message to the masses, Facebook is a pay to play platform people, if you want lots of the right people to see your ads, you’re going to have to pay.
So what is the ONE THING you must do before you start advertising on Facebook?
Oops, sorry wrong Pixels. I don’t want you to watch this very average movie, I want you to install this…
…on your website.
Well no, not this image – an actual Facebook Pixel.
The Facebook Pixel is a little piece of ‘code’ that you grab from Facebook and embed on your website.
Don’t be put off by the technical aspect of this, it’s really not too difficult when you know where to find it and where to put it. You’ll then either install to your website yourself or send it to your website developer and get them to do it for you.
Easy peasy lemon squeezy. What now? Now that you have the pixel on your website what do you do?
You RETARGET your website visitors with a warm prospect offer.
Have you ever visited a website, for example Office Works, and then seen it on Facebook later? That’s retargeting. Facebook knew you visited Office Works because they placed the pixel code on the Office Works website. Office works knew to then show you an AD based on the website you visited.